“Responsive web design” has become one of the biggest catch phrases for both small businesses looking to expand their brand and marketing firms trying to win them over. And while creating a site that adjusts to the ways in which consumers shop is important also having a clear focus on what type of design will achieve the results you’re looking for can make all the difference. In fact, those who focus solely on catering their responsive strategies to mobile devices could be missing a big opportunity for growth. In today’s marketing world, tablets have become the preferred device for both the browsing and purchasing of services and products online.
Why are tablets becoming the preferred method for on-the-go shopping? There are two reasons for their rise in popularity: convenience and ease of use. The tablet’s larger screen makes for a better user experience allowing consumers to “window-shop” easier than ever before. In fact, tablet owners are more likely to not only purchase an item, but also to explore other service and product options compared to their mobile device counterparts. Many also prefer the tablet’s keyboard which often makes filling out forms and entering search terms a more pleasant experience. If you are looking for better conversion numbers and increased sales, building your responsive design platform with the tablet in mind can be a clear strategy for success.
At GMS, we specialize in responsive website design. Offering our clients solutions that fit both their current and future needs, our expert team helps them transition from a standard site to one ready for the next frontier of online business marketing. Helping to meet the customer’s needs, our firm is dedicated to designing sites which get results.