If someone Googled your name right now what would they find? Would they find a flattering list of your many accomplishments, a party picture from 10 yrs. ago posted to Facebook, or maybe even nothing at all? We find out more about a person through what we discover about them online. And what we find holds weight.
Here are three ways to always put your best foot forward using a well-crafted online persona:
Keep Personal Accounts Locked Down
We all need a refuge where we can go and be ourselves even in the virtual world. This may include a personal social media profile where we can interact with loved ones, share personal opinions freely, and just be ourselves. While using personal profiles is completely acceptable, having them open for the world to see can become a big problem. Keep these accounts private and “locked down” so only those you want to be able to see them can.
Remain Consistent with Your Own Brand
To eliminate any confusion surrounding who you are, it is important to remain consistent with how you present yourself. One smart and easy way to accomplish this is by using the same name on all profiles. Try and make it unique if you can (adding your middle initial) so that you aren’t confused with others with the same first and last name. Also keep profile photos and contact information current across the board.
Take Control of Your Web Presence
In order to be proactive about what people read and see about you online, you must first know what they will find and where they will find it. If you don’t already do so make Googling your own name a regular practice and from multiple types of devices. You can also set up Google Alerts for your name to receive notification when someone says something about you online.
Grand Marketing Solutions is a marketing firm located in the northeastern Chicago suburb of Lake Bluff, IL. The company specializes in using proven marketing tactics to solve today’s advertising needs. From direct mail campaigns to mobile responsive website design, the team at Grand Marketing Solutions offers the services necessary to remain competitive in today’s market.