GMS builds digital lead nurture programs that will ingest digital lead lists from your database(s) and execute data driven nurturing campaigns leveraging input/expertise from management to maintain a connection with prospects not ready to buy. By staying in contact and nurturing these leads until they are ready to buy will result in a significant bump in 2nd chance quotes and sales. When a digital lead takes action on an email, landing page, or an online ad by either clicking through to the website or requesting information, notification is immediate – producing the hottest leads possible from the right group of prospects. Monthly reporting is provided which details the volume of email traffic and the response rates. Our active management will allow you to benefit from subject matter experts as we evolve the programs ROI.
Digital lead nurturing campaigns are designed to identify users of your site who show intent to purchase behavior but are just not ready to engage with sales yet. The crucial part to any successful digital lead nurturing campaign is delivering the right content that speaks directly to and is relevant enough to keep the digital lead engaged and moving in the right sales direction.
Utilizing data analytics, we look at specific web pages viewed, download information, resources engaged, specific products searched, etc. Once we’ve identified a connection point, it’s time to start nurturing that digital lead. The content strategy we implement is establishing a sense of trust through providing relevant, helpful content to your digital leads, all while moving them along their buying journey.