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Brand Strategy, Business Planning, Creative Development
Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product or […]
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Rebranding is both stressful and exciting for any company of any size. Whether your company is large or small, rebranding allows you to assert your dominance in your industry or even set yourself apart from your competitors. In order to be successful, though, it’s important to be as thorough as possible – and that means […]
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Social media is one of the best ways for you to engage with your audience and keep your brand fresh in their minds. However, if your company is still rather small and you find yourself pressed for time, you might think a solid and consistent social media campaign is out of reach. The six things […]
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If you think a primetime television ad is the most powerful way to get your name out into the public eye, you may be surprised. With the introduction of digital media that allows consumers to stream content on demand, television ads are not as popular as they once were. In fact, businesses that prioritize blogging […]
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Brand Strategy, Web Development
If you’re in the process of building or completely revamping your company’s image, there is a very good chance you have heard the terms “website design” and “website branding” at least a few times. In fact, you may even hear them used (or use them yourself) interchangeably. The truth is that there is a great […]
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The number of reasons why online sales seem to underperform is infinite. Perhaps the prices are too high, the selection is not quite broad enough, or the user experience associated with shopping on your website is leaving much to be desired. User experience can have a bigger impact on your sales than you might think. […]
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An ecosystem is a system or group of elements that relies on the interaction of organisms with other organisms and their environments. It is the perfect way to describe digital marketing, too. It consists of your website, social media, and various other platforms and technologies all working together to help you fulfill your end goal. […]
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Some marketing experts say that the use of print media is pointless. A waste of time. But what if we just have lost the ability to reimagine how print can transform our current marketing efforts? Print is NOT dead. Below are some great examples of why you should still believe in the power of print. […]
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A strong advertising program is one of the most important aspects of the good quality business plan. And an integrated marketing team can be helpful in creating a strategy which leads to results. So often though small to mid-size businesses think that hiring a professional marketing team is too expensive or out of reach. This […]
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You have worked hard to build your company and your brand. It may have taken years and years of slow and steady progress to create your own positive brand image in your community. We often don’t think of the impact our good name has on our growth but we should! Brand reputation management is a […]
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The new trend in marketing today is AI PPC Management Systems. It seems like everyone is jumping on the artificial intelligence train. It draws business owners in with its promises of reduced overhead and ease of use. But, unfortunately, using AI in PPC campaigns isn’t all it’s cracked up to be. In fact, these marketing […]
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Mark Zuckerberg announced yet another Facebook newsfeed algorithm change for 2018. As Facebook struggles to maintain their social media dominance, these new changes will affect many businesses that use this platform. So how do you stay on “top” of your target customer’s feed…. by staying on “top” of the latest algorithm changes. Here are three […]
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Spotify, iHeart Radio, Pandora. The field of digital radio streaming is expanding all the time. And with tools like Amazon Echo and Bluetooth speakers, you can now listen to your favorite music anywhere and at any time… without having to carry around a heavy boom box. With the influx of digital stations, marketers have enjoyed […]
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