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Brand Strategy, Business Planning, Creative Development
Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product or […]
READ MORELibertyville, IL – Specializing in digital marketing for more than a decade, Grand Marketing Solutions (GMS) knows how to leverage new technology and with the recent acquisition of Barton Event Management (BEM) now adds a new virtual event strategy. “We call it Virtual Engagement,” said Karl Hofmeier, President of GMS and BEM. “No one really knows […]
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Whether you’re the CEO of a large company, someone working in the marketing department of a medium-sized company, or a single individual looking to get your newest idea off the ground, understanding more about evergreen content and its role on your website will be very important to your success. Here’s what everyone needs to know […]
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Market research is any marketing department’s lifeblood. This research is all about gathering data that makes it easier to deliver the right marketing message to the right people at precisely the right time. There are two different types of marketing research to consider – qualitative and quantitative. You should be conducting both types of research […]
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If you really want to unlock your company’s value, it is critical that you grab the digital technology bull by its horns. Once upon a time, digitizing simply gave companies a slight advantage and gave them a reputation for being “high-tech,” but today, in a world where nearly 95% of most companies’ customer bases are […]
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One of the biggest advertisers on the globe, Proctor & Gamble (P&G) has shown the entire marketing industry just how important it can be to make a clean break from generic demographics and instead leverage data to target smart audiences. By doing away with old standards and demographics – age groups, locations, and more – […]
READ MOREApproach, Content Marketing, Strategize
Living in the “there’s an app for that” generation is not without its perks. No matter what you want to do, you can pull out your smartphone and find an app that does it. However, all those apps have caused a serious tech disruption. They’ve replaced digital cameras, calculators, print magazines and books, and in […]
READ MOREFor some companies, digital marketing starts and stops with buying pay-per-click ads through Google and other similar services. However, if you really want to grow – and if you really want to build a reputation – your digital marketing strategy should encompass much, much more. Below, you can learn more about how your web design […]
READ MOREAdvertising, Social Media Marketing
Companies and their marketing managers often mistakenly believe that they must choose between digital and print marketing. This is simply not the case. In fact, using both digital and print marketing is incredibly beneficial for numerous reasons. Below, you can learn about the similarities and differences between the two so you can make better decisions […]
READ MOREMarketing, Sales Conversion, Social Media Marketing
If you think of mechanical cyborgs when someone says, “artificial intelligence,” you are not alone. For many people – and many companies – AI seems more like science fiction than reality. Despite this, even if you are not currently using AI in your digital marketing strategy, other companies are using it with a great deal […]
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Approach, Social Media Marketing, Strategize
You either don’t have the time or the expertise necessary to properly run your social media accounts, so the next best decision may be to redirect the workload to an in-house marketing employee already on the payroll. For simplicity’s sake, let’s call him Mark. The decision was a smart financial move on your part, and […]
READ MOREMarketing Surveys, Social Media Marketing
Millennials – people who are now between the ages of 22 and 37 – have more buying power than just about any other generation alive today. By the end of 2019, their population will overtake the baby boomers and climb to 73 million in the United States. Learning the best strategies to market to millennials […]
READ MORECreative Development, Web Development
There is no denying that an aesthetically pleasing website is an important part of your company’s online brand and reputation. After all, an “ugly” website certainly won’t attract many buyers, and when it does, they are likely to leave for a more attractive site. Sinking all your time and effort into making your website pretty […]
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