Knowledge Center GMS

The One Habit You Need to Grow Your Brand

Brand Strategy, Business Planning, Creative Development

Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product or […]

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Understanding Evergreen Content and Why Your Website Needs It

Understanding Evergreen Content and Why Your Website Needs It

Marketing

Whether you’re the CEO of a large company, someone working in the marketing department of a medium-sized company, or a single individual looking to get your newest idea off the ground, understanding more about evergreen content and its role on your website will be very important to your success. Here’s what everyone needs to know […]

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Quantitative vs. Qualitative Market Research: Which is Right for You?

Quantitative vs. Qualitative Market Research: Which is Right for You?

Market Research

Market research is any marketing department’s lifeblood. This research is all about gathering data that makes it easier to deliver the right marketing message to the right people at precisely the right time. There are two different types of marketing research to consider – qualitative and quantitative. You should be conducting both types of research […]

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How Companies Prepared for the Digital Transition are Faring Better in Today’s Economy

How Companies Prepared for the Digital Transition are Faring Better in Today’s Economy

Marketing

If you really want to unlock your company’s value, it is critical that you grab the digital technology bull by its horns. Once upon a time, digitizing simply gave companies a slight advantage and gave them a reputation for being “high-tech,” but today, in a world where nearly 95% of most companies’ customer bases are […]

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Understanding the Impact of Smart Audience Targeting

Understanding the Impact of Smart Audience Targeting

Lead Conversion

One of the biggest advertisers on the globe, Proctor & Gamble (P&G) has shown the entire marketing industry just how important it can be to make a clean break from generic demographics and instead leverage data to target smart audiences. By doing away with old standards and demographics – age groups, locations, and more – […]

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Is Approachable Content Key to Surviving Mobile Disruption?

Approach, Content Marketing, Strategize

Living in the “there’s an app for that” generation is not without its perks. No matter what you want to do, you can pull out your smartphone and find an app that does it. However, all those apps have caused a serious tech disruption. They’ve replaced digital cameras, calculators, print magazines and books, and in […]

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The Real Impact of Web Design on Your Digital Marketing Strategy

Marketing, Strategize

For some companies, digital marketing starts and stops with buying pay-per-click ads through Google and other similar services. However, if you really want to grow – and if you really want to build a reputation – your digital marketing strategy should encompass much, much more. Below, you can learn more about how your web design […]

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Comparing Digital and Print Marketing: Facts You Should Know

Advertising, Social Media Marketing

Companies and their marketing managers often mistakenly believe that they must choose between digital and print marketing. This is simply not the case. In fact, using both digital and print marketing is incredibly beneficial for numerous reasons. Below, you can learn about the similarities and differences between the two so you can make better decisions […]

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How Artificial Intelligence is Changing Marketing as We Know It 

Marketing, Sales Conversion, Social Media Marketing

If you think of mechanical cyborgs when someone says, “artificial intelligence,” you are not alone. For many people – and many companies – AI seems more like science fiction than reality. Despite this, even if you are not currently using AI in your digital marketing strategy, other companies are using it with a great deal […]

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How to Maintain Control Over Your Business Social Media Accounts

How to Maintain Control Over Your Business Social Media Accounts

Approach, Social Media Marketing, Strategize

You either don’t have the time or the expertise necessary to properly run your social media accounts, so the next best decision may be to redirect the workload to an in-house marketing employee already on the payroll. For simplicity’s sake, let’s call him Mark. The decision was a smart financial move on your part, and […]

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Does Anyone Know How to Market to Millennials Yet?

Marketing Surveys, Social Media Marketing

Millennials – people who are now between the ages of 22 and 37 – have more buying power than just about any other generation alive today. By the end of 2019, their population will overtake the baby boomers and climb to 73 million in the United States. Learning the best strategies to market to millennials […]

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3 Reasons Why a Pretty Website is Not Always Enough to Increase Revenue 

Creative Development, Web Development

There is no denying that an aesthetically pleasing website is an important part of your company’s online brand and reputation. After all, an “ugly” website certainly won’t attract many buyers, and when it does, they are likely to leave for a more attractive site. Sinking all your time and effort into making your website pretty […]

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10 Things You Should Absolutely Do when Marketing a Local Business

Email Marketing, Marketing, Social Media Marketing

Despite the many companies out there with a huge national or even global presence, many businesses still operate almost solely at the local level. If you are a local business owner and you aren’t sure how to proceed with your marketing campaign, the 10 tips below are sure to help.    #1 – Run Targeted […]

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What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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