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Brand Strategy, Business Planning, Creative Development
Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product or […]
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Once upon a time, buying ad space on the internet was much like buying an ad on TV or in a newspaper. You would simply reach out to someone, pay a fee, and provide them with the ad you wanted them to display. Programmatic advertising is different, and in the digital landscape, it’s crucial. Here […]
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Search Engine Optimization (SEO)
Once upon a time, local search engine optimization (SEO) was reserved primarily for small businesses such as boutiques. Today, though, things have changed, and the importance of local SEO cannot be overstated. Below, you’ll discover some important reasons why these strategies are crucial for the success of your home improvement company and how to get […]
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Search Engine Optimization (SEO)
There’s no doubt that search engine optimization (SEO) is an important part of your digital marketing strategy. Without it, it’s almost impossible to remain competitive online, especially in saturated industries. Despite its importance, spending too much time worrying about SEO can actually hurt your business. Below, you will discover some of the most important reasons […]
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Whether your company is still in its infancy or ready to change its brand to meet the demands of a changing world and audience, a revamp is a great way to gain exposure that will ultimately become revenue. Part of successful branding is consistency across all channels, and that includes your sales department. Here are […]
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Your blog is one of the most important tools in your arsenal for providing relevant and helpful information to your website visitors. In turn, a successful blog generates more website traffic, which then enhances your sales and revenue. If you are struggling to come up with exciting blog topics, you are certainly not alone. Below […]
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Search Engine Optimization (SEO)
Everyone who knows much about SEO knows that Google utilizes some pretty complex algorithms to rank sites and pages, and these algorithms are guarded like Fort Knox. However, in recent months, there’s some evidence of leaks – namely of Google Playbooks that show how certain factors affect the user experience (UX) in specific industries. Here’s […]
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Rebranding is both stressful and exciting for any company of any size. Whether your company is large or small, rebranding allows you to assert your dominance in your industry or even set yourself apart from your competitors. In order to be successful, though, it’s important to be as thorough as possible – and that means […]
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Social media is one of the best ways for you to engage with your audience and keep your brand fresh in their minds. However, if your company is still rather small and you find yourself pressed for time, you might think a solid and consistent social media campaign is out of reach. The six things […]
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If you think a primetime television ad is the most powerful way to get your name out into the public eye, you may be surprised. With the introduction of digital media that allows consumers to stream content on demand, television ads are not as popular as they once were. In fact, businesses that prioritize blogging […]
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Brand Strategy, Web Development
If you’re in the process of building or completely revamping your company’s image, there is a very good chance you have heard the terms “website design” and “website branding” at least a few times. In fact, you may even hear them used (or use them yourself) interchangeably. The truth is that there is a great […]
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The number of reasons why online sales seem to underperform is infinite. Perhaps the prices are too high, the selection is not quite broad enough, or the user experience associated with shopping on your website is leaving much to be desired. User experience can have a bigger impact on your sales than you might think. […]
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An ecosystem is a system or group of elements that relies on the interaction of organisms with other organisms and their environments. It is the perfect way to describe digital marketing, too. It consists of your website, social media, and various other platforms and technologies all working together to help you fulfill your end goal. […]
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