If you ask any successful blogger what their number one income generator is you will more than likely hear the same response time and time again: sales from their eBook. The eBook has become a wildly popular way to not only reap financial rewards but also gain interest and traffic to a site. But how do you generate buzz around your eBook? How do you convince the occasional blog visitor to hand over real dollars to read about what you have to say? The answer lies in a stellar marketing strategy. Below are three of the best ways to advertise your eBook.
1. Share Positive Reviews
One of the best ways to reach higher sales is with good reviews. While compliments from experts in the field or other well-known bloggers can be a huge benefit, positive reviews from average readers can make a big impact too. If you receive praise in email or on social media, ask the person if you can share their experience with others.
2. Cross-Promote with Others
Use relationships you have built within the blogging community to cross-promote both your site and your eBook. Other bloggers with similar audiences are a great way to nearly double or even triple your advertising reach.
3. Offer a Free Sample
Reel them in with a free excerpt or chapter from the book. People love anything that is free so offer them a “taste” of what they can expect. You could further add value by extending special pricing to those who have already downloaded the free version.
Like most marketing endeavors, the time and effort you put into advertising your eBook often determines how successful it is. At GMS, we are experts in both traditional and online advertising. Creating promotional campaigns that work, we offer our clients comprehensive strategies for attracting more customers while increasing their sales.