Approach, Marketing, Results, ROI, Strategize
If you run a small business, you already know that every single penny counts when it comes to your expenses. But you also know that you need to spend some of your hard-earned cash to keep yourself growing. This especially rings true when we invest in our marketing campaigns. Marketing your brand is one of […]
READ MOREBusiness Planning, Lead Conversion, Marketing, Results, Sales Conversion, Strategize
If you haven’t heard the term “marketing concept”, you are sure to hear more about it in the near future. The marketing concept is based on the principle that companies should analyze the needs of their customers and base their decisions on meeting those needs. It also emphasizes the importance of satisfying those needs better […]
READ MOREAdvertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Results, Social Media Marketing, Strategize
A good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
READ MOREAdvertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Creative Development, Evolve, Mobile Marketing, Results, Social Media Marketing, Strategize
Are you ready to put 2016 in the books? It has been a year of many marketing ups and downs. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
READ MOREImplement, Marketing, Results, Search Engine Optimization (SEO), Web Development
For any small to mid-size business, Pay-Per-Click (PPC) advertising can be a tricky venture to undertake. When done right, PPC marketing can be a differentiator in launching your brand to a next level. If you miss the mark in your PPC approach though, you risk draining your budget on a program that bears little fruit. […]
READ MOREBusiness Planning, Marketing, Results, Strategize
How do you make your current business decisions? Do you go with your gut feeling or what you think is the right choice? Or maybe you make choices based on what you did in the past? No matter the type of business you are in developing haphazard sales strategies is like throwing darts at a […]
READ MOREContent Marketing, Results, Search Engine Optimization (SEO), Social Media Marketing
Press releases are a great way to share exciting news about your business with customers. They can also help build your Google ratings too! In order for press releases to be the most effective though they need to be read by others online. Creating interesting, attention-grabbing press releases will help make your efforts well worth […]
READ MOREResults, Social Media Marketing
For most small businesses there are two main objectives to any marketing strategy – increasing sales and building brand awareness. Rightfully so, these two goals can help a company grow and flourish in today’s tough economy. Many want to approach social media in the same way they would print advertising and online website design. Even […]
READ MOREResults, Search Engine Optimization (SEO)
Is your website sticky? No, I am not talking about some congealed leftover pancake syrup that fell onto your laptop keys (not that I would know). Rather, I am referring to the hip term we nerds experts use in the marketing world to explain the ability a site has to keep the readers coming back. […]
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