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One of the biggest advertisers on the globe, Proctor & Gamble (P&G) has shown the entire marketing industry just how important it can be to make a clean break from generic demographics and instead leverage data to target smart audiences. By doing away with old standards and demographics – age groups, locations, and more – […]
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Whether your company is still in its infancy or ready to change its brand to meet the demands of a changing world and audience, a revamp is a great way to gain exposure that will ultimately become revenue. Part of successful branding is consistency across all channels, and that includes your sales department. Here are […]
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Ever been to a restaurant where all the sides are available ‘a la carte? And did you ever walk away from these establishments still hungry? Digital marketing often works the same way. While picking and choosing which tactics you want to use may seem like the best option, it typically leads to less than stellar […]
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Gaining new clients and expanding your reach online is important for any type of business. Whether you are a local landscaper or an online life coach, generating new leads is vital if you want sustainable growth. While the standard ways to capture those leads remains, there are also many new tactics for you to try. […]
READ MOREFinding the secret combination to convert leads into actual customers can seem nearly impossible. Most businesses turn to increasing their traffic as a solution. While this may seem smart, growth is hardly noticed when we only try to get more eyes on our website. Real conversion takes more than just more visitors in the door. […]
READ MOREBusiness Planning, Lead Conversion, Marketing, Results, Sales Conversion, Strategize
If you haven’t heard the term “marketing concept”, you are sure to hear more about it in the near future. The marketing concept is based on the principle that companies should analyze the needs of their customers and base their decisions on meeting those needs. It also emphasizes the importance of satisfying those needs better […]
READ MORELead Conversion, Marketing, Sales Conversion, Web Development
What is a Call to Action and, more importantly, do you need one? A Call to Action or CTA is, simply put, a way to invite your audience to complete some type of specific action. It could be completing a sale, subscribing to your blog or even following you on social media. Why CTA’s are […]
READ MOREBrand Strategy, Lead Conversion, Marketing, Strategize, Web Development
Marketing is one of those aspects of the business that seem to pull you in all different directions. There are so many tasks and to-do’s to remember. For a small business owner, doing it “all” simply isn’t a viable or sustainable solution. But what if there was one thing you could do today to increase […]
READ MOREAdvertising, Implement, Lead Conversion, Marketing, Strategize
We all want to live the American Dream. To make it “big” using our own ingenuity, sheer determination and a bit of luck. In the past that meant finding a well-paying job with the right company paying your dues for decades. The new online world though offers many more lucrative and enticing options. Blogging is […]
READ MOREApproach, Lead Conversion, Social Media Marketing
Here’s the scenario — You spend hours creating a new blog post. It is a perfect blend of great content, stellar pictures, and even a catchy title. You know this one will get a lot of attention. You dutifully go to your Facebook account and post it with pride. You wait and watch for the […]
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