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Analytics, Content Marketing, Email Marketing, Lead Conversion, Marketing, Mobile Marketing, Search Engine Optimization (SEO), Social Media Marketing
Understanding the True Impact of Website Performance on Your Business Revenue We’ve all seen it happen: a beautifully designed website that, sadly, runs slower than a tortoise on a lazy Sunday afternoon. This isn’t just a minor annoyance—it’s a serious revenue drainer. Today, we’re going to dive deep into understanding the true impact of website […]
READ MOREAnalytics, Content Marketing, Email Marketing, Lead Conversion, Marketing, Search Engine Optimization (SEO), Social Media Marketing
Understanding the Account-Based Marketing Funnel Account-Based Marketing (ABM) is a personalized approach to B2B marketing that targets high-value accounts and key decision-makers. ABM focuses on quality over quantity, with the goal of generating more qualified leads and higher conversion rates. To implement ABM effectively, it’s essential to understand the account-based marketing funnel, which consists of […]
READ MOREAnalytics, Content Marketing, Email Marketing, Lead Conversion, Marketing, Search Engine Optimization (SEO), Social Media Marketing
In today’s fast-paced digital landscape, companies must adapt to the changing needs and behaviors of their customers in order to stay ahead of the curve. One of the most important strategies for meeting these needs is omnichannel marketing. Omnichannel marketing is the practice of engaging customers through multiple touchpoints, including online and offline channels, to […]
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B2B SEO (Business-to-Business Search Engine Optimization) is the process of optimizing a website for search engines, with the goal of increasing the visibility of a business that sells products or services to other businesses. The main focus of B2B SEO is to target other businesses, as opposed to individual consumers (B2C). One of the key […]
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Advertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Results, Social Media Marketing, Strategize
A good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
READ MOREAdvertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Creative Development, Evolve, Mobile Marketing, Results, Social Media Marketing, Strategize
Are you ready to put 2016 in the books? It has been a year of many marketing ups and downs. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
READ MOREToday’s world is a media-driven marketplace. Snap decisions are made from the images we see on websites and social media. As business professionals, we no longer have the opportunity to make that great first impression in-person. We now make it online and at essentially anytime someone is browsing the web. The new world in which […]
READ MOREAnalytics, Approach, Marketing Surveys, Writing
A well-crafted survey can be a great way to learn more about your customer. It can offer invaluable insight into the minds of your target audience while helping to guide and focus your business’ main objectives. Here are 4 types of questions your next survey should include: 1. Simple Questions To keep people motivated to […]
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Launched in August 2014, the new Pinterest Analytics offers businesses that use the site a fresh take on ways to interpret data from their profile. Professional users can now access a wealth of information based on a number of site factors including number of re-pins, how others access your site, and which boards are most […]
READ MORESome may see email marketing campaigns as outdated, even boring. But don’t be fooled – email marketing is now hotter than ever and helping businesses achieve some great results. In fact, according to the Direct Marketing Association, email can provide a 4300% ROI! For those looking to grow, email is a must. Approach your company’s […]
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