4 Things Every Good Landing Page Needs

A landing page is often the first impression you make to a potential customer. It is also plays an important role in how you rank with Google and other search engines. Making sure your landing page has “all the right stuff” is the best way to ensure success in both of these areas.

Here are four things every good landing page needs:

  1. Quality, original content – Few things can helps your pages rank better than great content. Your message should be original, engaging and easy to read. It should be relevant to the page topic and offer helpful content. Ultimately your content should always provide the information that your visitor has come seeking.
  2. Easy navigation – There are few things that are more critical to a sites success than ease of navigation. Visitors want to quickly and effortlessly find the information they are looking for. One of your jobs when designing your website is to help them do so. This holds true for mobile navigation as well. With an increasing number of people using their phones to research a product or service being mobile responsive is more important now than ever before.
  3. Effective, smart links – When designing your pages, it is important to not include too many exit points on any given page. Doing so leads your visitors astray rather than taking them to a specific point you had in mind. Include only smart hyperlinks that will guide your customers through the sales funnel.
  4. Quick loading time – Sometimes it’s all about the basics. You can have beautiful, flawless landing pages but, if they take too long to download, no one will be seeing them. Speedy loading times not only keep the visitor happy and engaged but also helps with your Google rankings. Make sure to check your landing page load times regularly.

When it comes to your small business’ website don’t just settle for average landing pages, make them great using smart strategies for success. For those needing support with their site development, Grand Marketing Solutions is the professional marketing firm to call. We assist our clients with every aspect of the website development process from content curation to overall design and branding.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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