4 Types of Questions Every Good Survey Needs

A well-crafted survey can be a great way to learn more about your customer. It can offer invaluable insight into the minds of your target audience while helping to guide and focus your business’ main objectives. Here are 4 types of questions your next survey should include:

1. Simple Questions
To keep people motivated to finish them, surveys should be easy to complete. The questions should be simple and not confusing. You don’t want to fatigue your surveyor by asking unclear questions that make their head spin. Use a straightforward approach to your probing and you will get a straightforward answer.

2. Multiple Choice Questions
Many people fall into the bad habit of asking closed-ended questions that have only a “yes” or “no” answer. Often times these type of questions don’t really give you any usable information. Turn the bad habit around by including ones with many answers for the surveyor to choose from.

3. Open-ended Questions
Smart open-ended questions that allow surveyors to write in an answer can provide an invaluable glimpse into the minds of your audience. If you have time to sift through these lengthier answers than make sure to include some of them on your next survey.

4. “Heart of the Matter” Questions
Often what we want most from a survey is to discover more about what makes the customer tick. We want to get to the “heart of the matter.” Make sure to include questions that cover this core material. These inquiries are often ones which uncover the biggest problems facing your customers or what they are looking for (or not looking for) in a particular service or product.

For assistance in your next survey project, contact the team at Grand Marketing Solutions . Based in Lake Bluff, IL, we are a full-service marketing firm dedicated to helping businesses throughout the Chicago area reach their customers both online and beyond. Whether through social media or in-person, we can help your brand achieve better success using proven marketing strategies.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us