Chicago is one of the most unique and fascinating cities in all of the United States. Few other places have the eclectic mix of big city style and homegrown Midwestern values than the great Windy City. Chicago truly is a one-of-kind place.
For Chicago small businesses, the area offers many ways to market their brand in innovative and effective ways. From the many popular festivals to its rich history, Chicago can be a wonderful place to leverage your small business.
Try one of these seven marketing strategies for your Chicago small business:
- Sensational food is one of the highlights of Chicago culture. If you are a small business related to the restaurant or food industries, you have a huge opportunity to market your business in Chicago\’s ethnically-diverse melting pot of foodie subcultures.
- Located on the mighty Lake Michigan, one of Chicago\’s greatest assets is its proximity to water. Industries closely related can play upon this strength.
- As a hub of US business, Chicago is a top spot for conferences and conventions. Market to those visiting the area with strategies that meet their needs.
- Midwestern values is at the cornerstone of what the Windy City was built on. Focus on campaigns that uphold those common beliefs.
- Chicago\’s Navy Pier hosts a number of events throughout the year. Become a vendor or sponsor an event to get your brand\’s name in front of the people.
- Chicagoans enjoy their sports from baseball to hockey to football. Cater to those that love their favorite teams through creative marketing campaigns.
- Chicago experiences all four seasons: spring, summer, fall & winter. Consider how you can use this change of weather to market your product or service.
GMSÂ is proud to be part of the rich Chicago industry. We know the area and know it well. We can help your small business stand out using the many strengths this unique area has to offer.
With a focus on small business, GMSÂ is your best partner for leveraging your brand in one of the best cities in the country.Â Contact us for more information or to schedule a consultation.
by Katie Zurawski