Integrated Marketing: What It Means for Your Small Business

In the past, small businesses had it pretty easy when it came to planning their marketing approach. There were fewer options to choose from and most of them were based on local advertising. Radio ads and mailed coupons were the standard fixtures in these campaigns. With online advertising becoming increasingly important and relevant to today’s small business owners, integrated marketing is the new approach many are taking to address their marketing needs. Effectively combining both traditional marketing tactics with online strategies can prove impactful on a company’s ability to reach their customers effectively.

Virtually all small businesses could benefit from using a good mix of both online and offline marketing tools. If you have yet to jump into the world of social media and SEO, start slow. The best place to begin is with a quality website. The site doesn’t need to be large and extensive, just enough to fit your individual needs. You may also want to start capturing emails from your customers to compile a good list for future use. Once you have your feet firmly planted with both a strong website and email list, start dabbling in the world of online social media. Setting up a Facebook account or posting to a Twitter handle are both easy to do.

No matter your approach to integrated marketing, the best way to use it to its fullest potential is by finding what aspects of online marketing work best for your small business. Doing so ensures you use both your time and marketing budget wisely. For assistance in crafting an integrated marketing strategy right for your needs contact the team at GMS. We assist small businesses in all aspects of the online marketing arena from website development to SEO strategies and beyond. Contact us to see how we can help you gain more exposure online.

Contact us for more information or to schedule a consultation to see how we can help you gain more exposure online.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
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    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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