The numbers are out from Black Friday and the results may surprise you. Adobe recently released their data for online shopping for the 2016 season. While a staggering $5.27 billion was spent online even more astonishing was how much mobile revenue had increased over last year. This Black Friday became the first day in retail history that mobile sales surpassed 1 billion dollars. In fact, $1.2 billion was spent on smartphones and tablets, a 33 percent growth year over year.
The Adobe results prove once and for all how important a mobile-friendly website design is to an overall marketing strategy. Businesses need to invest time and money into their mobile campaign if they want to remain competitive in their unique market. Here are some ways to make your online shop more mobile-ready.
With more people than ever shopping on their smartphones and tablets, it’s important you take time to consider how a mobile strategy fits in with our online shop. For assistance in getting your website mobile-ready, contact our team at Grand Marketing Solutions. We provide a full-service approach to website design and management. As one of the foremost marketing firms in the Chicagoland area, we have helped countless clients with their online shop designs.