10 Great Ways to Re-Purpose Your Old Content

Ok, let\’s say you have been successfully blogging for a year now. If you write at least 2 posts a week that equates to nearly 100 or so pieces that you have banked over the last 365 days. You may now be starting to ask yourself the critical question every blogger eventually does: “What other topics could I possibly talk about?” Now is the critical time when I suggest only focusing on writing just the one or two blogs you need for the week. Do NOT dwell on the idea of needing to write one again week after week after week. This makes the task daunting, overwhelming and, frankly, not much fun. Rather take a peek at some of those stellar posts you have written over the last year and turn them into something new and fresh. Below are some great ideas to get you started.

1. Did you write about upcoming trends for 2014? If so, now is the time to do the same for 2015.

2. Take a broad topic you wrote about and write about one aspect of it. For example, a blog about renovating a kitchen could be broken down into 4 blog posts: choosing appliances, cabinetry, renovation planning and storing kitchen gadgets.

3. If you have a format that you love use it for another topic. A frequently asked question piece or a pro\’s and con\’s list are always good fallbacks when the ideas aren\’t coming.

4. If you reviewed a product or service in the last year check and see if there is a newer version. If so, blog about the differences between the two along with your opinion of the current one.

5. If you wrote an article about how to be great at something, write another one that shows the reader how not to be bad at it. For example, an original title of “10 Habits of Successful Writers” could be re-purposed to “10 Bad Writing Habits to Avoid.”

6. Take a focused article and make it broader. Many writers forget how effective posts which cover the basics of a larger subject can be.

7. Did you write posts last year based on specific holidays or yearly events? If so, repeating them again with new content can be a quick way to write a great post.

8. Take a previous post and add your personal experience to the perspective. For example, if you write about cooking, take a post you wrote about a specific recipe and expand it into your attempt at cooking the recipe… how the recipe turned out, what you changed, how you liked it, tips for the readers, etc.

9. If you had two subjects that captured a lot of attention from your readers try to infuse the two into one post. It could be a comparison post, a similarity post or even how one affects the other.

10. Take an old post and write it for a new audience. In marketing, we write a lot of “Marketing to ….” This idea could generate dozens of posts: marketing to teenagers, marketing to parents, marketing to Generation Y, marketing to small businesses. The possibilities are endless.

Blogging can be made easier with practice, a positive attitude and, of course, a little help from others. Whether you want to supplement your existing posts with additional content or have someone else upkeep your entire site, Grand Marketing Solutions is the experienced partner you need on your team. Our writers are experts at crafting fresh, interesting posts that not only get read but also help rank our customer\’s higher in search engines.

Contact us for more information or to schedule a consultation

by ascript’>Katie Zurawski

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