With mobile online usage more popular than ever before, businesses must provide their customers a site that offers them a great user experience no matter where they are. While the concept of designing a site strictly for mobile use isn’t brand new, how we approach it is constantly evolving. Because of stricter demands from both Google and the users companies are under even more pressure to provide better, more robust sites. Carefully crafting a design that fits the public’s ever-increasing needs means we must also pay attention to what can hurt our site. Below are three common pitfalls to avoid when designing your mobile website.
1. Pop-up Ads
After a brief hiatus, pop-up ads are beginning to become popular once again. While they can be effectively incorporated into a mobile design, site owners should use them wisely or risk lowering their traffic numbers. A common mistake is using pop-up ads that are hard to close or take too long to load. To effectively use pop-up ads on your mobile site make sure that they are easy to dismiss, only open once or twice a visit, and are timed appropriately.
2. Too Large of Images or File Sizes
There is nothing more frustrating for site visitors than waiting for a large image to load. The larger the file the longer it takes to load. Their impatience may even cause them to leave your site altogether. Keep your images and files sized to a minimum showcasing only those that are completely necessary. You can also use compressed images to further speed up the loading time.
3. Slow Loading Speed
When people are on the go, they are often looking for quick load times on the websites they access. While the typical web page loads in 10 seconds, you may want to cut your site’s time down by a second or too. Run a site speed test to determine the load rate and then take steps to make the process quicker.
No matter your approach, the most important aspect to a good site design is to offer the customer a great user experience. At GMS, we are experts in both traditional and mobile web design. Creating intuitive sites that reach the customer on every level, we offer our clients a comprehensive approach to online marketing solutions.