If you run your own business you already know how important Facebook can be to your overall marketing strategy. It’s one of the best places to engage with your audience online. It is also a great platform for sharing news about your company with others. But are your Facebook efforts seeing lackluster results? Are you disappointed by the numbers of “shares” and “likes” your posts are getting? If so, it’s time to consider the types of posts you are using.
The Sneak Peek – Have an upcoming product release? Or maybe you are preparing for a seasonal promotion. Posting a sneak peek photo can be a great way to create buzz in anticipation. This promotion works well because it creates something exclusive others can participate in. You are letting them in on the “secret”.
The Online Poll – Let your audience voice their opinion by running an opinion poll challenge. Questions such as “Which would you prefer ….” or “Would you rather …” are great for getting others engaged. These type of posts also allow you to easily promote a product or service while also gaining insight into what your customers prefer. It’s a win-win.
The Newsworthy – Posting interesting industry news is a smart way to engage with your audience. It offers another tactic for informing others with keeping your Facebook profile active. For the biggest impact find stories that are interesting and funny. Ones that contain a video can also be very successful.
The posts that get the most attention are ones that are interesting, engaging and universally appealing. Consider these factors before posting to your Facebook profile. No matter your approach, Grand Marketing Solutions can assist with all of your social media marketing efforts. Keeping you in front of the customer’s eyes, we use proven, smart strategies for Facebook success.