3 Questions to Ask Yourself Before Ditching Print Marketing

It\’s incredible to think of how far the marketing world has come in just a short period of time. Just 15 years ago social media didn\’t even exist. Most small businesses didn\’t have their own website and the thought of blogging as a full-time job was ludicrous. During this time, print was still an important way to get your message out to the public. Mailers, flyers and newspaper ads were the tools used to build the brand. But today\’s online world has marketers scratching their heads on where print fits into the grand scheme and some are ready to ditch it completely. But before you jump on the digital-only bandwagon, it is critical that you consider the many ways print still has a place in today\’s marketing departments.

Before ditching your print marketing campaign, ask yourself these 3 important questions:

  1. Am I reaching my target audience effectively?
    Print can be a great way to reach a very precise demographic. Whether your audience is in a certain region or reads a specific magazine, print can help you maximize your efforts by effectively reaching your target audience.
  2. Have I built credibility with my customers?
    Few things strengthen a brands credibility more than others seeing their name in print. For some reason it creates a certain trust between the customer and the brand. Sending out a mass flyer may be an effective way to build your good name.
  3. Could my marketing strategy benefit from a print campaign?
    Rather than asking yourself how a print campaign is taking away from your marketing efforts, ask yourself how it could help. There can be great potential with print when used by the right brands at the right time and in the right way.

Although today we offer many online services, Grand Marketing Solutions was a company built on the foundation of offering quality print services. Since our beginning we continue to provide the quality printed materials our customers need to remain competitive in their unique industry. From catalogs to post cards, we assist our clients in reaching their marketing goals using the power of print.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
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    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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