Finding the secret combination to convert leads into actual customers can seem nearly impossible. Most businesses turn to increasing their traffic as a solution. While this may seem smart, growth is hardly noticed when we only try to get more eyes on our website.
Real conversion takes more than just more visitors in the door. It takes smart strategy planning and diving deeper into the mind of the customer. When we work on this problem from the perspective of the business owner, we are bound to fail. But when we start to think like those browsing our site, we begin to gain traction.
You may think that a strong CTA should be found at the end of a blog post. But the opposite is actually true. How many readers actually read through the whole piece? You would be surprised how few do. That means many don’t even see your CTA no matter how great it is. Put it first and it’s bound to be seen.
People are more likely to buy into a product when they have a real-life person explaining its benefits and demonstrating its purposes. Offer opportunities for visitors to schedule online or offline demos, consultations and phone product support.
If your blog has been around for more than a year, you probably already have at least a few high-performing posts. Maybe you hit the keyword jackpot or they got picked up by a high profile online organization. Take those old posts and re-purpose them to support your current conversion efforts.
Converting leads into customers is no simple task. But it’s also not impossible either, especially when you have the right team on your side.
Grand Marketing Solutions believes that every good marketing strategy needs a strong plan for their lead conversion growth. We assist our clients in discovering the right avenues for their unique market. From cutting-edge slide bar opt-in forms to more conventional mailers, we have the right solution for your needs.