3 Smart Ways to Convert Leads into Customers

Finding the secret combination to convert leads into actual customers can seem nearly impossible. Most businesses turn to increasing their traffic as a solution. While this may seem smart, growth is hardly noticed when we only try to get more eyes on our website.

Real conversion takes more than just more visitors in the door. It takes smart strategy planning and diving deeper into the mind of the customer. When we work on this problem from the perspective of the business owner, we are bound to fail. But when we start to think like those browsing our site, we begin to gain traction.

Here are 3 smart ways to turn your leads into valued customers:

  1. Put Your CTA First

    You may think that a strong CTA should be found at the end of a blog post. But the opposite is actually true. How many readers actually read through the whole piece? You would be surprised how few do. That means many don’t even see your CTA no matter how great it is. Put it first and it’s bound to be seen.

  2. Allow Visitors Direct Access to Your Team

    People are more likely to buy into a product when they have a real-life person explaining its benefits and demonstrating its purposes. Offer opportunities for visitors to schedule online or offline demos, consultations and phone product support.

  3. Take Advantage of High-Performing Content

    If your blog has been around for more than a year, you probably already have at least a few high-performing posts. Maybe you hit the keyword jackpot or they got picked up by a high profile online organization. Take those old posts and re-purpose them to support your current conversion efforts.

Converting leads into customers is no simple task. But it’s also not impossible either, especially when you have the right team on your side.

Grand Marketing Solutions believes that every good marketing strategy needs a strong plan for their lead conversion growth. We assist our clients in discovering the right avenues for their unique market. From cutting-edge slide bar opt-in forms to more conventional mailers, we have the right solution for your needs.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us