3 Things Every Successful Facebook Ad Campaign Needs

An easy way to get more exposure for your brand is by better utilizing the tools you already have. For most businesses, Facebook is at the cornerstone of their online presence. This social media platform makes it simple to establish a business page while also reaching a large amount of people. Even a business owner with the most basic computer knowledge can get started on Facebook.

A new Facebook feature that many brands are taking advantage of is their ad campaign program. It is an easy way for businesses to enter into the world of online targeted marketing. Users set a budget, choose their audience, and create the ad itself. Facebook takes it from the there.

But as simple as it may seem, a Facebook ad campaign also needs some finesse in order to be successful. Just running one isn’t enough. To get the results you want, there needs to be some thought and effort put in upfront. If not, the time and money spent on the campaign is squandered and you are left exactly where you started.

Here are three ways to get your Facebook Ad Campaign started on the right foot:

1. Choose Your Audience Wisely – You have heard it time and time again – know your audience! It is one of the keys to any successful marketing program including Facebook ad campaigns. Choose wisely the demographics when selecting your audience. Their sex, age, and where they live are all important.
2. Know Where the Funnel Leads – What do you want to accomplish with your ad? Do you want people to “like” your Facebook page? Do you want them to purchase a product? Do you want them to join your email list? Make sure a funnel is in place within the ad to direct them to where you want them to go.
3. Use a Striking Image – You want to draw people to your Facebook ad. You want them to give it a second look. In order to accomplish this you need a striking image that captures their attention. It should be representative of your brand, appealing to your target audience and simple enough to quickly make an impact.

Running a successful Facebook ad campaign can be difficult if you don’t have the right team behind you. Grand Marketing Solutions is your expert partner when it comes to getting better results with your social media marketing efforts. Don’t let your budget dollars go to waste. Enlist the help of Grand Marketing Solutions to keep your marketing efforts on track and staying the course.

Contact us for more information or to schedule a consultation.

by Katie Zurawski