We use calendars in virtually every aspect of our life from school to work to our personal finances. Why not use the same strategy when planning your company’s marketing campaign? Calendars help you look at the big picture while adding concrete tasks and goals to accomplish. Whether you prefer a paper and pen version or a virtual app located right on your smartphone using calendars to thoughtfully plan out your marketing campaign will lead to higher conversion rates while lowering the amount of time and effort your put into advertising.
Try these 3 calendar types when planning your next marketing strategy:
Blog Post Calendar/Planner – Many bloggers that run their site as a full-time job use a blog calendar/planner to strategize and design their posts. It offers a single spot to corral ideas, content, images and more. It also helps to keep the progress on track through measurable goals.
Content Calendar – A content calendar offers the umbrella approach to marketing planning. Content calendars can include tasks related to photos, video, social media, blogging, and essentially anything related to your online advertising needs. These types of calendars help to track what is being posted while ensuring consistency in your timing.
Social Media Tracker – Did you know that the best time to post on Facebook is between the hours of 1 pm and 4 pm? Many social media sites have their peak hours when traffic increases making it the optimal time to reach a larger audience. Use a social media tracker to plan when and what you post to popular sites like Twitter, Facebook and Pinterest.
Marketing-focused calendars have helped countless company’s realize their true potential.
Another way to cultivate a winning strategy is through partnering with an expert in the field such as GMS. We are a leading marketing firm based in northern Illinois. We cater to businesses both small and large and from a wide array of industries.