When building a brand, blogging can be a great way to get your name in front of potential customers. It offers fresh content that not only captures the attention of your target audience but also that of popular search engines like Google and Bing. While the benefits of blogging for increased visibility are substantial so are the risks if you approach this task in the wrong way. In a race to be the best, many brands have fallen victim to ineffective blogging shortcuts that simply don’t work. Here are four of the common blogging mistakes you’ll only regret using later.
1. Quick Editing – Many bloggers make the mistake of posting a piece long before it is ready for the public’s eye. Editing quickly to get your content on the blog is a surefire way to not only lose readers but also reduce your brands authority in the industry. Take time to polish each post for better results.
2. Using Link Farms – Considering building your own network of linked sites to boost your ratings? While this may have worked years ago, in todays’ SEO world link farming is a surefire way to get your site blacklisted.
3. Using a Low-Quality Ghostwriter – There is nothing wrong with hiring out your blogging content. In fact, having someone else write for you may produce better results. Problems arise though when you go with the low-cost ghostwriter that simply churns out articles rather than curating content that is thoughtful and engaging. Their work not only ranks lower with search engines but is also less attractive to readers.
4. Canned Responses to Comments – Having readers that take time to engage with you through their comments offers an opportunity you don’t want to miss. Don’t make the mistake of giving them canned responses because you are too busy for a thoughtful response. Take advantage of this opening by continuing the conversation with a more interactive approach.
So how can brands run a successful blog while also using their limited time wisely? Effective blog management begins with having the right marketing partner on your team. For those in Chicago’s North Shore that professional partner is Grand Marketing Solutions. Using proven strategies to both engage readers and increase search engine rankings, we have helped countless clients achieve better results with their blogging efforts.