4 Common Email Tips to Ignore

One of the oldest forms of online marketing is email. While some may see it as outdated and “old school”, emailing still has a place in the marketing world today. It can be helpful tool in building a brand and growing customer loyalty. To be effective, though, you must utilize the best practices for developing a strong email strategy. You need to know which rules apply and which tips can be forgotten.

Here are four email myths you can start ignoring today.
1. Too many emails annoy your readers. Frequent emails are typically not a problem especially if you send them only once per week. They only begin to annoy a reader when they pop into their inbox several times throughout the week. Including an easy way for them to unsubscribe can be helpful in ensuring that only those that want to receive your emails is on the subscriber list.

2. Shorter subject lines work best. Limiting the subject line to 30, 40, or even 60 characters is rarely necessary. In fact, the length of the subject has little effect on whether the email is opened or not. What does matter is what message the subject offers the readers.

3. Send emails out on Monday. Many marketing professionals have touted that Monday was the best day to send emails. The thought behind it was that people would be getting back from the weekend and ready to clean out their inbox. What many experts have found though is that the weekend is actually the better time for a response. With readers more likely to leisurely browse their mail, sending out messages during this time can increase your open rate percentage.

4. Don\’t send out repeat emails. Sending out repeat emails is not only helpful but can also lead to better results. Those that ignored the message in the past may have the time or interest now to read the email. Don\’t be afraid to resend emails you think have an important message.

A good email marketing plan can only be achieved when proven strategies are used. Partner with a professional team such as Grand Marketing Solutions to keep your email campaign on track for success. We offer a full-range of email services from newsletters to responsive message design.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us