One of the oldest forms of online marketing is email. While some may see it as outdated and “old school”, emailing still has a place in the marketing world today. It can be helpful tool in building a brand and growing customer loyalty. To be effective, though, you must utilize the best practices for developing a strong email strategy. You need to know which rules apply and which tips can be forgotten.
Here are four email myths you can start ignoring today.
1. Too many emails annoy your readers. Frequent emails are typically not a problem especially if you send them only once per week. They only begin to annoy a reader when they pop into their inbox several times throughout the week. Including an easy way for them to unsubscribe can be helpful in ensuring that only those that want to receive your emails is on the subscriber list.
2. Shorter subject lines work best. Limiting the subject line to 30, 40, or even 60 characters is rarely necessary. In fact, the length of the subject has little effect on whether the email is opened or not. What does matter is what message the subject offers the readers.
3. Send emails out on Monday. Many marketing professionals have touted that Monday was the best day to send emails. The thought behind it was that people would be getting back from the weekend and ready to clean out their inbox. What many experts have found though is that the weekend is actually the better time for a response. With readers more likely to leisurely browse their mail, sending out messages during this time can increase your open rate percentage.
4. Don’t send out repeat emails. Sending out repeat emails is not only helpful but can also lead to better results. Those that ignored the message in the past may have the time or interest now to read the email. Don’t be afraid to resend emails you think have an important message.
A good email marketing plan can only be achieved when proven strategies are used. Partner with a professional team such as Grand Marketing Solutions to keep your email campaign on track for success. We offer a full-range of email services from newsletters to responsive message design.