The 4 C\’s of Online Advertising Your Small Business Needs to Know

When a small business invests in their own online advertising program they want to feel confident in what they are investing in. Lack of knowledge on the common marketing terms can make choosing the right platforms difficult when you don\’t feel confident in what you need.

Learning the common online advertising terms can make selecting the right marketing models for your small business easier. It can also help you better understand how effective your current programs are. Here some a few you should know….

CPA (Cost per Action)

CPA or cost per action is the amount paid when a click leads to a specific action such as a sale. This term can also be referred to as cost per acquisition.

CPC (Cost per Click)

Paying for each click is a common tool small businesses use when trying to achieve better results in their marketing efforts. For example, a business may pay $1 per click for their top keywords. This is commonly referred to as cost per click or CTA.

CTR (Cost through Rate)

Want to know how many people clicked on your ad compared to how many just viewed it. The CTR or cost through rate shows the percentage of people that actually interacted with your ad.

CPM (Cost per Thousand)

CPM stands for the cost of a thousand ad impression displays. The “M” represents the Roman numeral for a thousand. Keep in mind this cost only includes the number of times an ad was displayed and not the number of times the ad was clicked on.

For the best chance at online advertising success, it is important you know the marketing terms that affect your small business efforts. For expert assistance with your campaign, enlist the help of a marketing professional such as Grand Marketing Solutions. Based in Libertyville, we are the Chicago area\’s top marketing company. Offering proven results, we help small businesses achieve greater success with their online advertising campaigns. Contact us for more information or to schedule a consultation.

by Katie Zurawski

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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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