Marketing is one of those aspects of the business that seem to pull you in all different directions. There are so many tasks and to-do’s to remember. For a small business owner, doing it “all” simply isn’t a viable or sustainable solution. But what if there was one thing you could do today to increase your sales?
According to a recent survey, 88% of all consumers have been influenced by an online review when making a buying decision. Google ranks those local businesses with better and more reviews higher in the search results. One of the best things you can do for your small business is to increase its amount of online reviews. Doing this alone with boost your visibility online so customers can find you.
Here are four easy ways to get more online reviews.
- Simply ask for a review – Never rule out the obvious when it comes to getting quality reviews. If you have in-person contact with customers daily, don’t be afraid to simply ask for a review. You could also include a leaflet in a shopping bag or have a small card at the counter.
- Establish profiles on multiple sites – While Google may be the most popular place to leave a review, you shouldn’t limit yourself to just one. Create profiles on many sites to reach a broader audience. Think of places like Yelp, Angie’s List, Bing, Yahoo Local and TripAdvisor just to name a few.
- Use Bitly – Create a short and sweet link where others can leave a review on Google or Bing using Bitly. Share this link in an email newsletter or on social media. You could also include a banner on your website for further engagement.
- Thank those who review – Take time to thank those who leave reviews – both good and not-so-good ones. Not only does it increase your goodwill but it also makes them more likely to become a repeat customer. Make responding to reviews part of your business routine and you will soon reap the benefits.
The world of Google rankings and SEO optimization can be confusing and overwhelming. But it is also extremely important to the overall success of your brand. Let the team at Grand Marketing Solutions help increase your visibility online with our proven strategies for success. We’ll keep your marketing plan on the right track with the latest in SEO optimization tactics while positioning your brand to remain competitive on search engines like Google and Bing.
Contact us for more information or to schedule a consultation.
by Katie Zurawski