4 Essential Lessons for Viral Marketing Success

Although it seems like only recently companies have begun using viral marketing to jumpstart their marketing campaigns, the concept has actually been employed for nearly two decades. In fact you may be surprised to learn that the term “viral marketing” has been around since the 1990\’s. Creating buzz around a brand has been a tried and true way for marketing teams to reach a great amount of people with minimal time and expense. While there may be less work to maintain a viral campaign, a great amount of effort must be put into formulating a plan which will achieve the level of success needed. It is critical to carefully consider the key aspects of your strategy using a few essential lessons for viral marketing success.

1. Appeal to a broad range of people.
In order for your message to be well-received it needs to speak to many people from various backgrounds. Striking a universal chord is what sets apart viral megahits from those that achieve minimal success. Reach a wide audience by creating content that resonates with the majority.

2. Make it shareable across many platforms.
Today\’s consumer is never staying in one place long especially when on their mobile devices. Jumping from social media platform to social media platform, they are often visiting multiple sites throughout the day. To help reach the most amount of people, it is critical that your message is also on as many sites as possible. Make your message easily shareable across a number of platforms.

3. Be true to your brand.
Authenticity is becoming increasingly important to the consumer. Any viral campaign should have the look and feel of the brand itself. When there is a disconnection between the two, the audience can be left confused.

4. Find the right mix of simplicity and uniqueness.
Many marketers make the mistake of creating a convoluted and confusing message. The most successful campaigns are ones which have a simple message with a unique twist. Taking a general concept and transforming it into something distinctive makes it memorable.

Creating a successful viral campaign isn\’t just a lucky guess. Taking time to employ a few simple strategies can ensure your message captures the attention you are looking for. For assistance in kick starting your marketing strategy trust the team at Grand Marketing Solutions . We have experience in helping businesses of all size reach a greater audience online and beyond.

Contact us for more information today to learn about our professional marketing services or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us