Pinterest is a great way to create a larger presence online using social media. It provides another platform for you to engage with your audience while driving more traffic to your site. But like most marketing strategies, Pinterest efforts can quickly stale. Keep your profile exciting and interesting by continuously trying new ways to reach others.
Here are four fresh marketing strategies to try on Pinterest:
1. Consider Key Words in Your Descriptions – Keeping your descriptions key word rich seems like a given but many forget the importance of this simple task. Make your pins more easily found by popular search engines by including the terms your audience is searching for.
2. Include a Price Tag – Have a product you want to sell? Don’t feel like you need to “sneak” it onto Pinterest and “trick” others into visiting your website. Include a price tag on your merchandise. If it’s an item people want, they will click on the pin to learn more. The price tag lets them know that the item can be theirs if they want it.
3. Create a Board for Blog Posts – Both Pinterest and your blog are all about engagement with your readers. Easily combine the two by creating a blog post board on your Pinterest account. Keep it updated with your latest posts so followers can easily find the most current content.
4. Use Mosaic Images – Creating images that have more than one photo in them (also known as mosaic images) is a great way to increase repins. In fact, this strategy can nearly double its amount of repins. Use a photo-editing software’s canvas template to create the mosaic images that draw people in.
Keeping your social media profiles fresh and updated is one of the best things you can do to build your brand. If you find yourself losing touch with your audience online consider the assistance of a social media expert. The team at Grand Marketing Solutions offers practical solutions for better online engagement. We help our clients achieve greater brand presence with proven social media marketing strategies.