Emails are a great way to reach customers from virtually every age group even those not in-tune with the social media world. But with dozens, if not hundreds of emails populating in their inbox every day, consumers have to be choosy on which emails they open and which ones they forget. Which side of spectrum your company is on is often determined by the quality of both your emails and your approach. Here are four strategies to guarantee that your emails get opened and read.
1. Draft a Killer Subject – The first critical aspect of drafting an open-worthy email is having an intriguing subject line. Why should the reader look at your particular email over hundreds of others? Also vary your subject lines from email to email. Companies that continually send emails with the same subject text can actually disengage their readers.
2. Write to the Reader – You should have a clear idea of who you are writing your email to. Picture your typical customer and see things from their perspective. What’s important to them? What would peak their interest? Stepping outside the “company” viewpoint can be beneficial in creating content that is more relevant to your readers.
3. Offer a Solution, not a Product – People don’t want to be “sold” another product. They are bombarded with commercials, ads and sales pitches all day long. What they really want is for someone to solve a problem that they have. Consider what solutions you can offer to their most common issues.
4. Email Regularly but not too Frequently – Every marketing strategy must be consistent whether it is daily blog postings or weekly emails. The key is to find the right balance between informing your readers of messages you want to share and becoming annoying by constantly filling their inbox. Send emails regularly but only send what is truly valuable to them.
Need help with your email marketing plan? Contact our team at GMS. We have proven strategies for keeping your email readers engaged with your company. To learn more about a full-service email management, contact us for more information or to schedule a consultation