Your website is one of the most important tools in your marketing toolbox. It’s what gets your brand in front of others and how you promote yourself online. But like most things in this fast-paced world, websites can also quickly become dated and worn. When this happens they lose their effectiveness at boosting your brand. To keep your website always looking its best take time regularly to offer it some much-needed TLC.
HABIT #1. REEVALUATE YOUR LAYOUT
You want to make your site easy for others to navigate. Always take time to consider your layout and how well it sets the stage for success.
HABIT #2. THINK MOBILE
More and more people are viewing content on their mobile devices rather than a standard laptop or PC. If your site isn’t mobile-friendly yet, it needs to be. And if you’ve already taken those steps, it’s important to revisit the topic again and again. The mobile game keeps changing and you’ll want to make sure you are ahead of the curve.
HABIT #3. SWAP OUT PHOTOS & VIDEO
One of the most powerful ways to share your message isn’t with words but with video and images. Keep them up-to-date by regularly swapping them out. This includes your cover photo as well as a profile image.
HABIT #4. TRACK YOUR PERFORMANCE
Using tracking software to measure your performance is not only smart but necessary for any business looking to remain on top. While early on in the game you may be diligent about tracking make a habit of checking it frequently. This will help you begin to notice trends of what’s working and what’s not with your online efforts.
If you are a business looking for a website consultant to assist with your current website needs, contact the team at Grand Marketing Solutions. We are a global marketing firm specializing in helping our clients grow. Using proven best practices and the latest in design, we can take an average website and turn it into something spectacular. We work quickly and efficiently to get your site on the right track so you can focus on what’s most important to you – running your small business!