A strong marketing strategy is important for any business including the many small online boutiques that seem to be popping up everywhere. In fact, effective marketing can help these types of start-ups on a number of platforms including gaining precious market share, building a loyal customer base, and growing online sales. Follow these 4 marketing tips to help grow your small boutique into an online success story.
1. Define your Target Market
Before you can begin to strategize for your future marketing needs, it is critical that you have a clear definition of who your target customer is. This one factor determines how you define those needs. It also helps you accomplish the difficult task of reaching those who would be most interested in your brand.
2. Focus on the Customer Experience
Word of mouth travels fast especially online. When you are just starting out, how others interact with your brand and the opinions they have about it are critical. Make sure to offer them the best “you.” A few words of praise can go a long way in promoting your boutique on social media and other online platforms.
3. Utilize Small Investments into Social Media Marketing
Social media advertising is one of the best ways to reach your customers where they spend most of their online screen time. Unfortunately the age of successfully advertising for free on these platforms is long gone. Any small ad investment you can make into sites such as Facebook can offer large returns in terms of promoting your brand.
4. Time Promotions Effectively
Promotions can be a great way to gain new customers organically. While you may not convert every consumer into a lifelong customer, you can assume that at least a percentage will make repeat purchases. When planning these promotions, make sure to space them far enough apart to allow for a steady pace that both meets the consumer demands and allows for continuous sales growth.
Having a clearly defined marketing plan is critical to the success of any online venture. For assistance in defining the best strategies for your small business, contact GMS. We are one of the Chicago area’s leading marketing firms catering to businesses of every size. We offer customized solutions for each company’s unique advertising needs and objectives.