Never underestimate the power of a great business card. They are the perfect little reminder to leave with your customer. Long since they’ve met you, they’ll be pulling out the card and recalling who you are.
Business cards are still an important marketing tool for any size business. While the information on them may be changing from office phone numbers to social media profiles, their overall purpose remains. A business card serves to let others know who you are and how to contact you.
Before you get your next box of cards printed, take time to check for these four must-have elements of a fantastic business card:
- Brand Congruency –
A good business card should be a direct reflection of your business. Carryover elements of your branding by using your logo, color schemes, and other recognizable essentials. The goal is to offer congruency in every element of your marketing approach including your business card.
- Accurate Information –
It seems like a given that your business card should offer accurate information but many cards are printed every day with the wrong details. Make sure to check double or even triple check for spelling errors, outdated contact details, and inaccurate profiles listings.
- Simple Design –
Don’t overload your card with too much print. The best business cards convey their message in a simplistic yet impactful way. You don’t need a lot of information. You just need the right information offered in an appealing way.
- Something Unique –
While you want your business card to reflect your brand, you also want it to stand out. Add a unique element so people will never forget you. This could be done in many ways from the material your card is made of to the colors and fonts used. Some businesses have even made their cards from metal!
A great business card is just one piece of a good marketing plan. Another piece is having the right team on your side. Partnering with an experienced marketing professional is just as important as the cards you print or the website you create. For those in the Chicago area that trusted partner is Grand Marketing Solutions. We offer real solutions for our client’s ever-changing marketing needs.
Contact us for more information or to schedule a consultation.
by Katie Zurawski