4 Myths of Inbound Marketing

Who doesn’t use inbound marketing in today’s online world? It is often at the cornerstone of a business’ marketing strategy. Inbound marketing is what gets people to your site. It’s what opens the door to others discovering your product and engaging with your brand. But today’s inbound strategies are often plagued with what NOT to do disguised as truths. These myths can lead you to make the wrong moves when it comes to your inbound marketing approach.

Here are four myths about inbound marketing you should stop believing today:

1. Great content is enough. Sure great content can help you retain your visitors but you need to have the audience there to read your content in the first place. Before you can reap the benefits of great content you must have multiple channels in place to drive the traffic to you. So while what you post is important, it is only effective if you have the done the upfront work of getting others to see it.

2. If I participate in social media, I don’t have to do anything else. Social media is only one way to get inbound traffic to your site. And it doesn’t attract as many people as you may think. Social media must work in conjunction with good SEO strategies to get the results necessary to grow your numbers.

3. Paid searches help your organic ranking. Contrary to popular belief, paid searches do not have an impact on your organic ranking. In fact, there is no correlation between the two. You must carefully consider how you are using keywords in your content to truly see an uptick in your search rankings.

4. The number of followers you have is a good indicator of success. Many businesses are very proud of the number of followers they have amassed. It seems to offer a clear-cut answer to how well your program is doing. But do those followers truly buy? Don’t mistake followers for those invested in your brand. They are often two very different things.

A good inbound marketing strategy doesn’t have to be difficult to implement. Partner with a marketing expert for assistance in crafting a campaign that gets the traffic you are looking for. The team at Grand Marketing Solutions has proven experience assisting our clients in their SEO and inbound marketing efforts. We provide real-world solutions for your everyday online needs.

Contact us today to learn more about our comprehensive SEO programs or to schedule a consultation

by Katie Zurawski

What People Say

Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.

- Berk

I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.

- Dennis

Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.

- Bill

Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.

- Tom

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.

- Bryan

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

847.615.8200

Categories

4 Myths of Inbound Marketing

What People Say

Contact Us

We would love to hear from you

How you can find us

Feel free to connect with us