In the world of marketing, each new customer you reach is a small victory. It can be quite the feat to grow your consumer base, especially in ultra-competitive industries. But this is only half the battle. Once you have convinced the customer to “try you out”, it is now time to retain them building loyalty as you go. Many businesses overthink this step. The strategies for better customer retention can actually be quite simple while also effective.
1. Communicate with Them – When customers feel a personal connection they are less likely to end that relationship whether it’s online or in-person. Respond to customers in a timely yet thoughtful way and have fun interacting with them on social media platforms.
2. Small Gestures of Reciprocity Work – Don’t overthink the concept of reciprocity. It doesn’t have to be costly or grandiose to be effective. Small gestures of gratitude and kindness can be very impactful in spreading the good cheer within the circle.
3. Choose the Right Platform – The everyday experience your customers have with your business is important. Make it easy and enjoyable for them by using platforms that they already frequent. Consider which ones are best to make the biggest impact on their frequency of return visits.
4. Offer Quality not Quantity – One of the best ways to build better customer loyalty and retention is by providing a product or service they value. Would you rather have 100 pieces of junk or one superiorly-crafted piece? Offering the best in your industry will not only assist you in keeping the customers you have but also help you gain new ones too.
Not sure on how well you are retaining customers? Contact our team at GMS. We can help measure your current program while devising fresh, new ideas to help you achieve success.