We all know that a strong website is one of the key components of a valuable online marketing campaign. What we tend to forget though is the important role the site’s home page has to its overall success. If your home page isn’t making the impact you were expecting it may be time to reexamine its effectiveness.
To increase the quality of your home page, follow these four steps:
Step 1. Centered Purpose
The first step in making sure your home page is the best it can be is to examine its overall theme. How centered is the page on the purpose of the website? Find the central focus of your site to determine the structure and message of the home page.
Step 2. Appealing Layout
An appealing layout will attract others to your site and make them more likely to stay on it for longer. While there are many options for layouts, there are a few key features that are relevant to any type of format you choose. They include: clutter-free pages, easy navigation, varying fonts highlighting main points, and a stellar color scheme.
Step 3. Capture the Money Shot
What is the one thing on your home page that makes it stand out from the rest? That attention-grabber is your “money shot” and, if your site is lacking one, than you may loosing many of the precious visitors that land on your home page. A good quote, a memorable tag line, or a great photo can all make the page more appealing.
Step 4. Decrease Load Time
Finally, it is important to look at the logistical side of the equation. Slow loading speed can be a killer for any site looking to improve their bounce rate numbers. Even if your site loads at a fairly decent speed, a quicker time can only make your home page more effective.
Assisting your business in increasing the success of the website, Grand Marketing Solutions can help decrease your load times, craft an appealing layout, and make your site easier to navigate. Our team of developers offers a wide range of services all designed to make your company enjoy more traffic online.