We all know how important a good website is to any business. It is a key component to reaching others online and one that can’t be ignored. What we often forget though is how important the image we portray on that site is. Are we putting our best foot forward with each and every visitor? Customers want a website that not only looks great but also lets them know that the business can be trusted. An effective website creates a good user experience while also building credibility with those who visit.
For a more credible website, follow these four steps:
Step 1. Include Your Physical Address and Central Phone Number
People want to know you’re real. Including a physical address and phone number let’s people know you exist and can be reached if needed. It gives them confidence that they won’t be left high and dry should they need you.
Step 2. Have Your Site Professionally Designed
First impressions are everything. In fact, visitors judge a site within seconds of opening the page. You want to make sure they like what they see. A professionally designed website is often more attractive and aesthetically pleasing than one created by a novice.
Step 3. List Your Credentials
Few things speak louder than credentials and recognition awards. If you have stellar ratings with organizations such as the Better Business Bureau and Angie’s List make sure to include them on the site. It is also important to list any licenses, professional organization affiliations, and earned degrees.
Step 4. Include Customer Testimonies
A business can say they’re great until they are blue in the face but when another customer says they are its golden. A good customer testimonial is the ultimate when it comes to winning over your customer’s trust. It provides a real world example of how you have met and exceeded your customers’ expectations.
Creating a website that not only looks great but is also well-received by others is no small feat. Grand Marketing Solutions can help design a professional website fit for your unique needs. We have assisted our customers in crafting sites to reach their customers wherever they are while helping them put their best foot forward online.