4 Things You Need to Know about Email Subscription Lists

If you aren\’t actively working on building your email subscription list, you are missing a key piece to any good marketing strategy.  Want to grow your business, increase sales and gain more visibility all at the same time?  If so, then having a strong plan for increasing your email subscriptions is not only smart but necessary to accomplish these goals.

Here\’s the basics on what you need to know about email subscription lists:

 

Use Pop-Up Forms Wisely

You have to walk a fine line when using any sort of pop-up on your website or blog. While they can be an important way to give others a gentle reminder, they can also be an annoyance and turn your readers away.  Time them right and make them unobtrusive so you can easily and quickly enjoy more subscribers.

 

Offer Something They Can\’t Resist

The best way to get more subscribers is by offering them an exclusive value they can\’t get anywhere else.  It could be an eBook or a comprehensive guide.  Another strategy is to run contests or giveaways available only to email subscribers.

 

Including Links on Social Media is Smart

Harness the power of social media to reach more email subscribers.  Pinterest, Facebook and Twitter can all be powerful tools you can use to get your list more visibility.  By including landing page links through your social media posts, you can grow your subscribers by leaps and bounds.  Just make sure to pair it with a strong call-to-action.

 

Sometimes Reengagement is Necessary

For those subscribers that go dormant, it is important for you to reengage with them or risk losing them forever.  When trying to reach this sector, you need to “up your game” to grab their attention.  A strong subject line, a personalized message and an offer they can\’t resist are all essential to getting them back on your side.

 

Growing your email subscription list doesn\’t just happen by chance.  It takes time and effort and a little know-how.  For assistance in incorporating this strategy into your current marketing campaign contact the team at Grand Marketing Solutions.  We assist our clients in accomplishing all of their marketing objectives including offering email support. Visit our site to learn more about our many online services.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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