If you aren’t actively working on building your email subscription list, you are missing a key piece of any good marketing strategy. Want to grow your business, increase sales and gain more visibility all at the same time? If so, then having a strong plan for increasing your email subscriptions is not only smart but necessary to accomplish these goals.
Here are the basics of what you need to know about email subscription lists:
You have to walk a fine line when using any sort of pop-up on your website or blog. While they can be an important way to give others a gentle reminder, they can also be an annoyance and turn your readers away. Time them right and make them unobtrusive so you can easily and quickly enjoy more subscribers.
The best way to get more subscribers is by offering them an exclusive value they can’t get anywhere else. It could be an eBook or a comprehensive guide. Another strategy is to run contests or giveaways available only to email subscribers.
Harness the power of social media to reach more email subscribers. Pinterest, Facebook, and Twitter can all be powerful tools you can use to get your list more visibility. By including landing page links through your social media posts, you can grow your subscribers by leaps and bounds. Just make sure to pair it with a strong call-to-action.
For those subscribers that go dormant, it is important for you to re-engage with them or risk losing them forever. When trying to reach this sector, you need to “up your game” to grab their attention. A strong subject line, a personalized message and an offer they can’t resist are all essential to getting them back on your side.
Growing your email subscription list doesn’t just happen by chance. It takes time and effort and a little know-how. For assistance in incorporating this strategy into your current marketing campaign contact the team at Grand Marketing Solutions. We assist our clients in accomplishing all of their marketing objectives including offering email support. Visit our site to learn more about our many online services.