4 Tips for Better Lead Generation

Lead generation is one of the essential tools in any company’s marketing arsenal. It is also one of the critical ways to keep your customer list growing and sales coming in. Lead generation begins with thoughtful branding and smart strategies.

When it comes to your own lead generation efforts, always remember that success starts with a good plan. A plan which includes both online and offline activities. One which attracts new customers and retains existing ones. Below are some tips for better lead generation.

  1. Social Media Campaigns – Interacting with others on social media is more than just a frivolous pastime. It is also a way to generate more leads. Sharing posts that garner attention helps expand your reach often more effectively than any other strategy you do. Facebook is a great place to start but sites like Instagram and Pinterest can also be good choices.
  2. Blogging – The experts say – Content is King – and they’re right. A blog with great content can help draw more interest to your brand. Writing enticing posts which also are SEO-friendly can help your business get found online. Better yet, good writing gets those visitors to stay on your site longer.
  3. Incentive Offers – Offering something free or at a reduced price to attract new customers is one of the most effective ways to build your lead list. EBooks, comprehensive guides or discount codes can all be used to incentivize others to learn more about your brand in the future.
  4. PPC Advertising – Pay-per-click advertising is a quick way to generate more leads. It allows you to strategical target your audience using the power of online marketing. PPC advertising can be based on your local community or be used with a more wide-reaching approach.

Planning a successful lead generation campaign can be difficult when you don’t have the time or know-how to dedicate to it. The expert team at Grand Marketing Solutions is here to offer assistance for all of your branding goals. We help our clients create smart strategies tailored to their specific objectives and goals. Grand Marketing Solutions is your Chicago-based partner in the world of lead generation. Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

    By using this form you agree with the storage and handling of your data by this website.

    How you can find us

    Feel free to connect with us