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Your brand’s image is one of its most valuable assets. A strong one can help your company flourish and grow. A poor one can lead to the demise of even the strongest of corporations. Unfortunately, the online world poses many threats that can tarnish your company’s good name. One of the biggest mistakes companies make is waiting until something happens.
To safeguard your brand and keep it on the right track, it is important to be proactive in protecting it.
Safeguard your brand’s image with these helpful tips:
– Control Your Logo – Pirated logos are a common occurrence in today’s fast-paced online world. The best way to protect your brand from being victimized is by trademarking it to ensure only you have the legal authority to use it.
– Be Quick with Resolving Complaints – Don’t let customer concerns fester. Be quick with your response to ensure that these minor problems don’t turn into larger firestorms. Completing these interactions offline in a more private way is best.
– Keep a Close Eye on Social Media – Managing your brand’s profile on social media is like a balancing act. One bad move and your whole business plan can go down the tubes. In a world of instant sharing, keeping a close eye on what others are saying about you is important.
– Use Google Alerts – Set up saved searches to run regularly in Google Alerts or another similar monitoring service. This tool can be instrumental in keeping track of what is being said about your brand online.
As a leading marketing firm in the Northeastern Chicago area, Grand Marketing Solutions offers a number of services to help keep your brand’s image safe. From social media management to secure website design, we offer a full-service approach to our client’s marketing needs. If you are unsure of the best ways to keep your brand on the right track, contact us today for help.
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