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4 Types of Questions Every Good Survey Needs

A well-crafted survey can be a great way to learn more about your customer. It can offer invaluable insight into the minds of your target audience while helping to guide and focus your business’ main objectives. Here are 4 types of questions your next survey should include:

1. Simple Questions
To keep people motivated to finish them, surveys should be easy to complete. The questions should be simple and not confusing. You don’t want to fatigue your surveyor by asking unclear questions that make their head spin. Use a straightforward approach to your probing and you will get a straightforward answer.

2. Multiple Choice Questions
Many people fall into the bad habit of asking closed-ended questions that have only a “yes” or “no” answer. Often times these type of questions don’t really give you any usable information. Turn the bad habit around by including ones with many answers for the surveyor to choose from.

3. Open-ended Questions
Smart open-ended questions that allow surveyors to write in an answer can provide an invaluable glimpse into the minds of your audience. If you have time to sift through these lengthier answers than make sure to include some of them in your next survey.

4. “Heart of the Matter” Questions
Often what we want most from a survey is to discover more about what makes the customer tick. We want to get to the “heart of the matter.” Make sure to include questions that cover this core material. These inquiries are often ones which uncover the biggest problems facing your customers or what they are looking for (or not looking for) in a particular service or product.

For assistance in your next survey project, contact the team at Grand Marketing Solutions. Based in Libertyville, IL, we are a full-service marketing firm dedicated to helping businesses throughout the Chicago area reach their customers both online and beyond. Whether through social media or in-person, we can help your brand achieve better success using proven marketing strategies.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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