4 Ways to Increase Your Global Market Reach

When you have achieved success in the domestic market, the next logical step is to take your brand global. The expanding digital world has removed the borders that once existed making it easier to branch out. Today\’s businesses can now cast a wider net when it comes to their marketing reach. But, like most things, your success depends on how you approach the task at hand.

Here are four smart ways to take your marketing program global:

  1. Plan, plan, plan – Regardless of the type of marketing strategy you are developing having a strong plan in place is always your best first step. Going global is no exception. Take time to ask yourself critical questions such as why you are expanding, what results you hope to achieve and how you will measure success.
  2. Tailor Your Strategy – It is always important to tailor your strategy to each particular region. Consider their own set of customs and traditions. What works well in one market often will not in another. Customize your approach by addressing each area\’s own unique needs and desires.
  3. Take Time to Research – You wouldn\’t launch a domestic marketing program without doing your homework first so why jump into a global one without taking the same precautions. Researching the region in which you want to expand provides focus for your marketing plan. It provides the background knowledge you need to be successful.
  4. Maintain a Consistent Brand – While a global marketing program often focuses heavily on creating a custom approach for each region, it is also important to stay true to your brand. You want to be recognizable wherever you are. For this reason, it\’s critical to keep one uniform voice. Your brand may alter slightly depending on the market but remains overall consistent across the board.

Expanding the reach of your brand can be an exciting time. It can also be stressful and time-consuming as you learn how to navigate these new waters. The team at Grand Marketing Solutions offers smart solutions for better global marketing initiatives. We help our clients achieve a greater global presence using the latest marketing tools and practices. Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us