Slowly but surely the economy is making a comeback. Along with it, consumers are also finally beginning to loosen their wallets and increase their spending. This is good news for both large and small business alike as they begin to gear up for the holiday season. Where you spent your dollars last year might not be as beneficial this year. The ever-changing world of online advertising has kept marketing gurus on their toes forcing them to constantly adjust their strategies. This year is no exception and those looking to be successful over the season need to once again reinvent their marketing objectives.
Here are 4 of the best ways to invest your holiday marketing dollars in 2014:
1. Mobile Coupon Codes
Mobile coupons are quickly replacing the standard clip and save paper ones. Invest in new technology to allow for the use of these on-the-go savings to make the shopping experience even easier for the customer.
2. Consider Instagram
Instagram has become a huge hit over the course of 2014 and will continue to be for the remainder of the year. Use budget dollars to create high-quality photos to promote your products on this popular site.
3. Strengthen Your Website
Online purchases will grow enormously this year as consumers hit their laptops and tablets to score deals. Make sure your website is able to handle the increased traffic.
4. Use Facebook
Utilize Facebook’s huge reach to find new customers and increase sales. Facebook Ads continues to be a great way to engage your target audience.
When looking for a partner with experience in crafting marketing strategies that get results look no further than GMS. We specialize in helping our customer design strategies that fit within their budget while making the best use of their marketing dollars. Contact us today to see how we can help make the 2014 holiday season your most profitable yet.