4 Ways to Leverage Yourself as the Industry Expert

Are you stumped as to why your business isn\’t getting more traffic online? You have a good website. You engage on Facebook and Twitter. You may even be trying out some SEO tactics. So why aren\’t you gaining traction?

The biggest mistake businesses make with their online efforts is not establishing themselves as the industry expert. There are few things more important than being recognized as the leader in your field. Once you establish that authority, you will see greater traffic and more engagement than ever before.

Here are four ways to leverage yourself as the industry expert:

  1. Offer Informative & Instructional Content
    To become the expert, you need to offer expert advice. Content that is based on informative, instructional material will be exactly what your audience will want to read. Become a leader by creating the best “how-to” guides and more on your website or blog.
  2. Share Your Success Stories
    People want to be successful and, more importantly, they want to know how to become successful. Share a way you achieved an accomplishment to become the expert on the subject. Keep the content relevant by offering helpful tips and what you learned along the way.
  3. Engage in Trade Associations
    Joining an industry trade association establishes instant authority and many markets have more than one you can connect with. Actively engaging with these groups is a great way to gain more attention for your brand. Writing an article for their blog or newsletter can help grow you as an industry leader.
  4. Stay Focused on the Industry
    Too many distraction can be, well, distracting. When we stray from our core industry too often we lessen our impact. While adding a human element to your online interactions is important keep the majority of your content related to what matters most – your unique trade.

Want to establish yourself as the industry leader? Let GMS help you discover the best ways to gain more authority in your unique industry. Working with brands from every trade, we help our clients realize their own potential online. Contact us today to learn more about our professional marketing packages.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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