Your brand can be one of the most valuable assets you own. Yet many fail to realize the threats that can damage their brand both online and in the marketplace. Even more importantly, few properly protect it from harm against those trying to use it without permission. Once tarnished, a company’s “good name” is hard to reclaim. For this reason, it is important to be proactive and aggressive in the protection of your brand and logo.
Here are 4 strategies for protecting your brand both online and beyond:
1. Control the domains. This includes any sites you already own as well as potential sites that are similar to your domain name. Make sure all current sites direct visitors where you want them to go. You may also want to consider purchasing the .net, .org and .com sites for your domain name.
2. Limit the access of who can respond to customer interactions both on social media and through email.
3. Have clear guidelines on how and when your brand and logo can be used by other business partners. A straightforward brand compliance policy is a good place to start.
4. Address fraudulent use of your brand’s image, name and logo right away. A good legal partner can help protect your company against counterfeiters and other brand impersonators that could tarnish your good name while profiting off your hard work.
Are you unsure on how to best safeguard your brand? Grand Marketing Solutions offers a full range of brand management strategies from domain acquisitions to developing guidelines for successful customer interactions. Trust our team to keep your logo and “good name” safe from potential threats while continuing to build customer loyalty and brand recognition.