5 Common Marketing Questions Answered

The task of marketing your brand can be a daunting one, not to mention extremely confusing. Below we answer some of the most common marketing questions we are asked.

Q 1. When is the best time to post on social media?

The best time to post to social media will vary depending on what platform you are on and who your target audience is. HubSpot has this helpful infographic that breaks it down by application making it easy to see when you should be active on many of the popular social media sites.

Q 2. Do I really need a blog?

For most small to large businesses, the answer is almost always “yes”. A blog is a great way to stay connected with your website visitors in a real, relevant way. It also keeps your site fresh with new content helping to boost your SEO. Some business owners write their own stuff while others hire out to experienced professional partners such as GMS.

Q 3. How much should I tweet of my own content versus others?

It can be tough to find the right balance between tweeting your own content and other information your followers would find appealing. In general, you should tweet about 20% of your own stuff and 80% of other news and interesting content related to your industry.

Q 4. What are the best benchmarks to measure my email effectiveness?

There are many benchmarks at which to rank the effectiveness of your email campaign. It can be hard to determine which ones are more important than others. Most would consider the open rate (OR) a vital measuring stick. This is how many people opened your email versus the number sent. You should also track clickthrough rate (CTR) which is the total number of clicks in an email send divided by the emails delivered. The deliverability rate, how many actually were able to be sent and received, can also be a helpful benchmark in identifying a poor or ineffective email list.

Q 5. How do I stay ahead of my competition?

The smartest way to stay ahead of your competition is by continuously engaging with your customers. Whether that\’s with promotional material delivered via snail mail or a well-targeted email. The key is to stay relevant and engaged. If you find yourself lacking the time and energy to keep up with the task hire it out to someone who can.

At GMS, we offer the resources and tools to keep your marketing program headed in the right direction. Our team provides professional marketing services for those who lack the time and knowledge to oversee their own brand. We have helped countless clients throughout the Chicago area and beyond manage their marketing campaigns both online and in the real world. Our list of services include: email management, website design, PPC advertising, consulting services and direct mail campaigns. Visit our website for more information on how we can help you stay on top of your competition with the right marketing strategy.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
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    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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