The task of marketing your brand can be a daunting one, not to mention extremely confusing. Below we answer some of the most common marketing questions we are asked.
The best time to post to social media will vary depending on what platform you are on and who your target audience is. HubSpot has this helpful infographic that breaks it down by application making it easy to see when you should be active on many of the popular social media sites.
For most small to large businesses, the answer is almost always “yes”. A blog is a great way to stay connected with your website visitors in a real, relevant way. It also keeps your site fresh with new content helping to boost your SEO. Some business owners write their own stuff while others hire out to experienced professional partners such as GMS.
It can be tough to find the right balance between tweeting your own content and other information your followers would find appealing. In general, you should tweet about 20% of your own stuff and 80% of other news and interesting content related to your industry.
There are many benchmarks at which to rank the effectiveness of your email campaign. It can be hard to determine which ones are more important than others. Most would consider the open rate (OR) a vital measuring stick. This is how many people opened your email versus the number sent. You should also track clickthrough rate (CTR) which is the total number of clicks in an email send divided by the emails delivered. The deliverability rate, how many actually were able to be sent and received, can also be a helpful benchmark in identifying a poor or ineffective email list.
The smartest way to stay ahead of your competition is by continuously engaging with your customers. Whether that’s with promotional material delivered via snail mail or a well-targeted email. The key is to stay relevant and engaged. If you find yourself lacking the time and energy to keep up with the task hire it out to someone who can.
At GMS, we offer the resources and tools to keep your marketing program headed in the right direction. Our team provides professional marketing services for those who lack the time and knowledge to oversee their own brand. We have helped countless clients throughout the Chicago area and beyond manage their marketing campaigns both online and in the real world. Our list of services include: email management, website design, PPC advertising, consulting services and direct mail campaigns. Visit our website for more information on how we can help you stay on top of your competition with the right marketing strategy.