5 Common Misconceptions about B2B Marketing

Do you run a B2B organization? If so, you know how difficult it can be to find effective marketing strategies for your unique needs. It seems like every program is geared to those advertising directly to the customer.

The lack of professional support for B2B businesses makes misconceptions common. At Grand Marketing Solutions, we specialize in designing programs to support our B2B clients. Before these programs can become effective though you need to know what not to believe when it comes to B2B marketing advice.

  1. B2B marketing can be approached the same way as B2C marketing. While many of the central strategies of marketing themes are universal, B2B has its own unique set of demands that need to be addressed. Don’t fall into the trap of partnering with a marketing professional that wants to sell you a one-size-fits-all program. Choose a team that will custom-tailor a program for your specific objectives.
  2. B2B marketing shouldn’t focus on building email lists. A good email list isn’t just for those pitching their businesses to consumers. It can also be an effective tool for a B2B marketing program. Use your list to send newsletters, sales promotions, and even updates on new products or services.
  3. B2B marketing doesn’t need sensational special offers. People are still people whether they run a small business or not. And they still make emotional decisions. Provide quality offers that appeal to their sensitive side.
  4. B2B marketing doesn’t rely on SEO strategies. No matter what business you are in, people have to be able to find you online. SEO and keyword research are both important to ensure your business lists at the top of the search engine results. Investing in a good SEO program will help your business realize its true potential.
  5. B2B Marketing doesn’t require social media engagement. A social media presence is critical to any business of any size and type. In today’s world, people actually expect to be able to find you on Facebook and Instagram. You need to establish legitimacy by regularly engaging on these popular social media platforms.

For assistance in creating the right B2B marketing program for your needs, trust a professional firm with experience working with businesses just like you. Trust Grand Marketing Solutions. We are proud to help businesses across the country find solutions for each of the unique objectives. Contact us today to learn more about our B2B services or to schedule a consultation.

by Katie Zurawski

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