5 Different Content Approaches to the Traditional Sidebar

There are many parts of a website to consider when determining how and where to include leading content. Although often an afterthought, a site\’s sidebar can be a tremendous resource for featuring information you want read. It\’s important for you to utilize this prime real estate to the best of its ability. Below are 5 ways to freshen up your sidebar and revitalize your website.

Popular Stories – Showcase your most popular posts on the sidebar. If these topics were intriguing to readers in the past, they should peak their interest today too. Adding quick links keeps visitors on your site longer as they explore more of your content.

Surveys & Polls – One of the best ways to encourage consumer interaction is through quick surveys and polls. Sidebars offer premium screen space for them while making it easy for people to interact and respond.

Infographics – Infographics are more popular than ever and can provide some visual appeal to the standard sidebar. It is important to include somewhat minimal infographics rather than more detailed ones. You want it to be easily read and viewed when in this smaller sidebar space.

Informational Pages – Sidebars offer a great place for you to direct visitors to the information pages of your website such as the “About You” page. Also include any pages that will help the reader get the most basic information about what your site is all about.

Upcoming Events or Contests – A sidebar can also be a great way to promote your latest happenings. You can list upcoming events your business is either hosting or attending, future podcasts, or even a current contest. Always include links so readers can learn more.

Crafting a well-made website goes beyond just the basics. There are many aspects to consider such as site navigation, mobile-responsiveness, and even sidebar content. Rely on the experience of an expert in website design for a stronger, more effective online presence. A professional marketing firm such as Grand Marketing Solutions can help plan a website tailored for your company\’s unique needs and goals.

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by Katie Zurawski

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