Great websites rarely just “happen.” In fact, the best sites are often crafted using a combination of planning, consumer insight, and graphic design. If you are just starting out or want to revamp your existing site, take time to make it good. There are certain proven strategies for successfully creating a website that not only attracts visitors but keeps them on your site longer allowing for greater conversion rates.
Here are 5 essentials every good website needs:
1. Simplified Home Page
While pertinent information about you and your company can be important for your home page, too much information can be distracting causing visitors to miss the main message you want them to hear. Simplify the home page to just the most important aspects you want to share.
2. Current Blog
A consistently updated blog not only helps with SEO but also keeps your site current. A good blog will tie in nicely with a well-groomed site and offer a continuous stream of engagement with the audience. Blogs can also help to promote at the same time!
3. Easy Navigation
Your site should be easy to navigate. A well-crafted menu with limited categories is a great place to start. You can also include sub-categories to allow visitors to further “drill-down” to what they are looking for.
4. Social Media Links
Let people know where else they can find you online. Make sure each page (including blog posts) contains links to your other social media profiles. You will also want to ensure that others can easily share, tweet, and pin information from your site.
5. Consistent Header
Although rarely noticed when done right, headers that are mismatched or unrefined can be distracting and portray an unprofessional appearance for your business. Use a consistent header throughout your pages. This header should include the name of the business and your unique graphic design if you use one.
GMS offers our business partners a full-line of website management services. Whether your business is in need of a whole new site or just some fine-tuning of an existing one, our staff of dedicated experts can help you create the professional design you are looking for. Helping customers set their company apart from the competition; we have proven strategies to increase your online presence.