It doesn\’t matter how big or how small your business is it never hurts to expand your reach as far as possible. In fact, going global is a great way to connect with others you may have otherwise never had the opportunity to meet. And with the huge expansion of online marketing, spanning your message across continental borders has never been easier or more attainable.
This year think beyond your typical marketing reach and take your program global. Here are five simple ways you can expand your brand farther than ever before:
It is always best to plan which countries would best fit with your unique niche or industry. Rather than haphazardly taking on the world, choose 2-3 target regions which you could really thrive in. Make a master strategy based on those unique areas focusing all your global outreach on them.
Once you have your countries or regions mapped, start taking time to research their unique cultures. What\’s acceptable and what\’s offensive? Do they have specific customs or traditions? Even learning the basics of their language is important. Enlisting the help of a native can be very helpful in your discovery process.
It is important to know the competition for each market you enter into. Conducting research on others in your industry will help you gain greater insight on how to set yourself apart. It can also provide guidance on how others are reaching that specific regional audience. Take note of the language they use, the online platforms they interact on and how they engage with others.
While embarking on a global initiative changes the game somewhat, you don’t want to forget the focus of your core branding message. Stay true to your identity so that is recognizable across all borders and regions. Never lose sight of what matters most to your business.
Many people fall into the trap of believing that every online marketing tool is universally appealing. What they fail to realize is that even your website and social media profiles should be tailored to each individual region. You may need to offer new features on your website. It may also be necessary to seek out social media apps popular to that specific culture.
Want to establish yourself as a global leader? Let Grand Marketing Solutions assist you in taking your brand to the next level. Whether marketing to a small community or across oceans, we help our clients discover the best ways to reach their customers wherever they are. Contact us today to learn more about our global marketing services.