5 Smart Ways to Market Your New Business

Why do most new small businesses fail? It\’s often not a matter of an inferior product or poor service. It is often because they neglect to recognize an important part of any business plan: acquiring new customers. And the best way to attract potential customers is through a well-crafted marketing campaign. While there are a number of different approaches you could take, there are a handful of strategies that are not only inexpensive to implement but also get the results you are looking for.

Here are 5 smart ways to invest your marketing dollars:
1. Create a Website
Whether you sell a product or service online or not, a business website is a “must” for any small business. You don\’t need to invest huge dollars into an elaborate site though. Start simple with a strong web domain name, a web hosting service, and a web design service. Just a few quality landing pages is enough.

2. Hire a Marketing Firm
Hiring an expert to guide your business\’ overall marketing strategy can be instrumental in your overall success. An experienced marketing firm can help you tap into the more advanced worlds of pay-per-click advertising and SEO optimization. They can also assist in curating quality content for your blog and social media profiles.

3. Strengthen Your Social Media Presence
A social media site such as Facebook is where most small businesses start their online marketing presence. Applications such as Pinterest, Twitter, and Facebook are low cost, easy to use, and can sometimes offer quick results. Plus these sites offer the unique opportunity for you to engage with customers online.

4. Invest in Quality Print Materials
Professional business cards, brochures, and pamphlets never go out of style and are a great way to keep you in the customer\’s mind. They can be especially useful when building your customer base through word of mouth and person-to-person advertising.

5. Conduct Market Research
You can\’t develop a winning marketing strategy if you don\’t know what appeals to your target audience or who your competition is. Market research can help you uncover the best path for success. Online or in-person surveys are great for defining the wants/needs of your audience. You can also gather third party research online for helpful insight into the mind of the customer.

When looking for a marketing partner with experience in the field look no further than GMS. We specialize in working with small businesses developing strategies with their unique needs in mind. Contact us today to see how we can help get your marketing campaign off to a great start.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us