No matter if in a physical store or shopping online, one fact remains the same — customers don’t like waiting to checkout. The checkout process is a key element of any online store and an important one for shoppers. Having a process that takes too long can ruin a potential sale as customers get frustrated and flee to another site (often a competitor’s). To convert these visitors into lifelong clients, you must first work on designing a checkout flow that is simple, easy-to-navigate, and quick. Your efforts will be rewarded with increased sales and happier customers.
Although there are many ways to create a better checkout process, here are some great places to start:
1. Be Upfront on Availability
Don’t make customers complete every step in the checkout process only to find out their item isn’t available for weeks or, even worse, not at all. Make sure to be clear on the availability of items during the selection process before customers add them to their shopping carts.
2. Make the Process Mobile-Friendly
Stay a step ahead by creating a checkout process that works both on a PC and on-the-go. Customers are increasingly shopping from their tablets and mobile devices. Make sure your site is optimized for both.
3. Allow Users to Go Back Easily
There are few things more frustrating to a customer than hitting the “Back” button and having to start a purchase from the beginning. Configure your website so that this feature is functional and useful.
4. Don’t Make Registration Mandatory
Some people don’t want another user name and password to remember. Don’t force every buyer to register an account in order to complete their purchase. It is always good to include a “Continue as Guest” option.
5. Make Shipping Costs Clear
For some customers, the shipping cost of an item can be a deal breaker. Even if they have completed all the steps and are ready to hit “Complete Purchase”, a high shipping cost can make them search the web for a better deal. Be clear about shipping policies or, better yet, offer flat shipping rates.
Assisting your business in creating a great shopper experience, Grand Marketing Solutions can help with all of your website essentials. Our developers work closely with each client to design a custom solution for their online needs.