The month of October marks the 5-year anniversary of one of the most popular apps in the social media world – Instagram. While the look of Instagram has drastically changed over the last half a decade, what hasn’t is its recipe for success. There are many lessons marketing professionals can learn from the way in which Instagram has navigated the treacherous world of application development.
• Never Lose Sight of the Big Picture – When conceptualizing a new application, you must first have a clear idea of what you want to accomplish. Is there a specific problem you want to solve? The founders of Instagram believed that there was power in photo and video and both would become a dominant force in how people share content.
• Consider the Logistics – One aspect of app design that Instagram has mastered is speed of use. While other applications’ slow downloads had their users running away, Instagram created a platform which made the process easy by having people select filters before uploading photos. By considering the logistics, they were able to offer a more pleasant experience.
• Offer a Simple Solution – Instagram began as a pared-down version of the complex Burbn-Systrom’s app. Its developers realized that the basic functions of editing is what users really wanted for their photo needs. They eliminated the unnecessary to offer simple-to-use features virtually anyone could master.
Application development can be a smart way for businesses to reach their customers. To learn more about how to create a better experience for your audience through thoughtful app curation, visit Grand Marketing Solution’s blog. We offer practical tips and useful information on the best ways to promote your business and brand.